Performance marketing & lead generation
Paid social and programmatic campaigns engineered for qualified leads and sales. Our in-house team plans, buys and optimises media across Meta, TikTok and leading DSPs, with cost-per-lead pricing available.
Inside a programme
3
Paid media channels
100%
In-house media buying
72h
Brief to proposal
7
Markets, 5 languages
Channels
Budget is allocated to the channels delivering qualified leads at target cost, and rebalanced continuously as performance data comes in.
Lead ads, conversion campaigns and landing-page funnels across Feed, Stories and Reels, built on broad, lookalike and first-party audiences.
Platform-native short-form video with instant forms or landing pages, produced by our studio for the For You feed.
Display, native and video across open-web inventory, using audience and contextual targeting to reach buyers beyond the walled gardens.
High-intent traffic from buying guides and comparison pages on our owned publications, routed directly into your funnel.
Lead generation
Every programme starts with a shared definition of a qualified lead and ends with reconciled, auditable results.
Agree the lead definition: required fields, geographies, qualification criteria, target cost per lead and volume.
Produce the creative, landing pages and lead forms in-house, with tracking configured end to end.
Go live across Meta, TikTok and DSPs with multiple creative and audience combinations in market.
Reallocate budget towards the combinations converting at target cost, using platform bidding signals and creative performance data.
Deliver leads to your CRM on your schedule and reconcile monthly against the agreed definition.
Our approach
We control every lever that moves the cost of a lead: creative, landing page, audience and bid. That is what allows us to price on outcomes.
There is no resold traffic and no subcontracted media buying. The team that builds a campaign is the team that optimises it.
Commercial model
Agree a price per qualified lead before launch. Billing is based on leads delivered.
Qualification criteria are documented up front, so performance is measured against a shared standard.
Platform-specific creative produced and refreshed by our studio as performance data comes in.
Conversion-optimised pages and forms, tested for lead quality as well as volume.
Leads delivered directly into your CRM, tagged by channel and campaign.
Access to creative, landing pages and performance data, reconciled monthly.
FAQ
It is agreed in the proposal before launch, based on vertical, geography and qualification criteria. Stricter qualification carries a higher price per lead and a higher value to your sales team.
The criteria we agree with you up front: required fields, target geographies, qualification questions and exclusions. They are documented in the proposal.
Meta (Facebook and Instagram), TikTok and programmatic DSPs, plus our owned publications where the vertical fits.
Our in-house AI creative studio: short-form video, static, display and native formats, plus the landing pages and forms behind them.
Directly into your CRM through an integration, or by file or email on a schedule you choose.
No. Strategy, creative and media buying are all delivered by the Conversion Loop team.
Get started
Tell us your markets, lead criteria and volume goals. We will return a channel plan and CPL proposal within 72 hours.