Content marketing
Place your brand inside long-form editorial on our owned publisher network, at the moment readers are comparing their options. Every piece is written by our in-house editors, approved by you and kept up to date long after the campaign ends.
Placement formats
2.1M
Monthly readers
62%
Readers aged 25 to 45
58%
Click through to a product
38%
Returning readers
Why editorial
Our readers are researching a specific purchase across travel, fashion and lifestyle, in seven markets and five languages. Editorial reaches them at the moment they are deciding.
Readers arrive from search and recommendations while they are researching a purchase, rather than scrolling past an ad.
Your brand sits inside honest, carefully edited advice, which carries more weight with buyers than a banner or a sponsored post.
Articles are refreshed rather than retired, so placements keep earning long after the campaign window closes.
Formats
Each format serves a different stage of the purchase journey. We recommend the mix once we understand the brand goal and the category.
Inline recommendations within buying guides. Your brand appears as a reasoned pick inside content readers already trust.
A full editorial review of your product. Long-form, written by a specialist editor and independently signed off.
Best-of lists that place your brand alongside category leaders, inside the comparison buyers read before narrowing down.
Product-versus-product comparison pages. Our highest-intent format: readers have decided to buy and are choosing which.
A dedicated section built around your brand, with multiple articles and long-term placement.
Calculators, comparison tools and branded interactive features that drive deeper engagement than a static placement.
Editorial workflow
A defined workflow with a named editor, clear approval points and a single link to track.
72h
brief to plan
14
days to live placement
Day 0
Product, markets and objectives, sent through the contact form or directly to our partnerships team.
Day 3
Recommended formats, editorial calendar placement and the traffic forecast behind the recommendation.
Day 7
You review structure, angles, brand positioning and tracking before any copy is written.
Day 10
The full draft is shared for sign-off. Revisions are made by the editor and final copy is approved before publication.
Day 14
The article publishes, reporting begins and the piece enters our long-term update calendar.
Ongoing
Articles are refreshed and re-ranked quarterly, so placements keep performing long after the campaign window.
Editorial standards
One named editor owns each placement from brief to publication, under a single editorial standard across everything we publish.
You review the outline, the draft, the on-page placement and the tracking. Changes are made directly by the editor, with no account-management layer in between.
FAQ
Always. Nothing is published without your approval. You review the draft, the on-page placement and the tracking setup.
Typically two to three weeks from brief to publication. Custom brand hubs and multi-market rollouts take longer.
Through your existing affiliate or tracking setup. Clicks, cart additions, orders and revenue are reported daily and reconciled monthly.
Readers across the US, UK, Australia, Germany, Italy, Spain, Portugal, Brazil and the UAE, in five languages.
Yes, on request. Directly competing brands are excluded from the same placement for the duration of the campaign.
Yes. Editorial placements build consideration, while performance campaigns on Meta, TikTok and DSPs capture demand. One team, one plan.
Get started
Share your product, markets and objectives. We will recommend formats, timing and a forecast within 72 hours.